Can Technology Fix the Problem?
It is not a surprise that there are always rifts between the marketing and sales department in business, in fact there’s a study that shows that those in marketing department aren’t happy with the level of communication from the sales department.
Is there something that you can do about it? Because this is not something that you can leave it up to hope to chance the situation as it can seriously affect your business. Generally, there’s a solution for this and the solution is a technologically based one – Celigo – the smart cloud integration platform as a service is an app for everything.
Communicate and collaborate well.
Nearly all issues that marketers and sales people have with each other comes from a lack of proper communication and collaboration between teams. In such scenarios, where neither of the team speaks to each other, your business will be ruined hence the need to have a structured channel for communication like Celigo – the smart cloud integration platform as a service is an app for everything, which has a channel like the one in Slack.
Nevertheless, communication and collaboration is essential as both departments depend on each other for profitability. Marketers might have all the content needed but require to collaborate with the sales people to close many deals. If the teams collaborate in coming up with good content then it is much easier for the sales team to close more deals.
Form an SLA
It is important that both teams know where they stand. Therefore, the service level agreement is the best place to start – the document needs to be reviewed, defined and measured. Gather your team together and come up with everything from the buyer personas to the lead definition and end gpals – feel free to use Celigo.
Nevertheless, you have to evaluate your SLA agreement over time. This can be done by using some data and analytics to come up with some metric that s able to ensure that the revenue goals, number of leads for marketing and conversion rate stay afloat.
The consistent buyer journey.
Once you’re done working on the SLA, you should get some spare time to define the buyer journey which is the journey taken from the time the product is purchased to the time it arrives at the customer’s house – this can done through the Celigo platform.
This is the most important part of sales, as most companies end up giving their sales team different information as compared to what the marketing team said or again hearing a repeat of something they’ve been used to from other sales team.
This is why you require to use Celigo – the smart cloud integration platform as a service is an app for everything, which integrates your sales and marketing teams.